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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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04962_Field_OMDK T61.txt
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1996-04-10
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643b
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14 lines
It’s exactly what the problem is today. He came
into a world where this was already happening.
Television reality was not scientific reality. He knew
that. That method, until now, has not been
repeated by anybody else. If it came in some guise,
it would be Zen, it would be a poet, a prophet, it
would be all kinds of stuff that we don’t associate
with the truth. We associate it with great
fabulation, with brilliant idea, but the Italians have
a great phrase for this, “E bien trovato ma non e
vero.”
That would be a flaw. I don’t consider it personally
a flaw. But it is an Achilles heel because you rise